World Cup Hospitality Boost: England vs Panama is forecast to spark a major pub-and-retail spending surge, with estimates of 40m pints consumed and around £310m pumped into the UK economy. Freebies & Promotions: Greggs is handing out 40,000 free bakes for fans buying iced drinks ahead of the next England game, while other venues are rolling out World Cup drink offers. Bakeries & Trends: Cake Box says “ultrasound cakes” are driving record demand, alongside growth from online ordering and new cake launches. Food Safety Data: The Chilled Food Association has launched the UK’s first industry-wide E. coli intelligence database for fresh produce and irrigation water, aiming to standardise hygiene benchmarking. Supermarket Tech Push: Sainsbury’s is expanding facial recognition to 150 more stores after a trial, despite backlash over an earlier misidentification incident. Household Waste Guidance: Severn Trent urges people not to pour leftover sauces, fats and oils down sinks to prevent costly blockages. Sustainability & Packaging: Packaging News reveals new names for its Sustainability PowerBook, highlighting leaders pushing responsible packaging and litter prevention.