Golden Waffle opens hotel breakfast waffle program to 50 UK properties

Golden Waffle Group Ltd is recruiting 50 UK hotels for a breakfast program built around freshly made waffles, commercial equipment and support. The Manchester-based supplier says the offer is meant to simplify breakfast service while giving hotels a more distinctive guest experience.

Why it matters: - Hotels are looking for breakfast items that are easy to serve and memorable for guests. - Golden Waffle’s program is designed to reduce prep time, ingredient handling and staff training. - The offer could help hotels add a made-to-order breakfast option without changing their whole service model.

What happened: - Golden Waffle Group Ltd launched a Hotel Breakfast Waffle Programme for 50 UK hotels. - The Manchester-based supplier is offering a commercial waffle-and-pancake mix, professional waffle machines and ongoing support. - Eligible hotels can apply for on-loan waffle machines, samples and product trials. - Hotels interested in joining the programme can visit the hospitality programme.

The details: - The commercial mix needs only water for standard preparation. - Hotels do not need to add eggs or butter. - The same mix can also be adjusted to make American-style pancakes. - Golden Waffle provides guidance on equipment selection, waffle-station setup, batter preparation and consistent service during busy breakfast periods. - The programme includes UK-blended waffle and pancake mix, commercial machines, setup support, ongoing UK-based customer support and wholesale supply for larger hotel operations. - Golden Waffle supplies the mix in sealed bags so hotels can open stock as needed. - The standard commercial case contains six 2.25kg bags, or 13.5kg total. - The programme is aimed at independent hotels, hotel groups, aparthotels, resorts, serviced accommodation providers and other hospitality businesses. - Golden Waffle Group Ltd also serves cafés, restaurants, dessert shops, fast-food businesses and commercial kitchens. - The company’s products include waffle and pancake mix, replacement plates and batter dispensers. - Golden Waffle says its mix is blended in the United Kingdom, supporting fresher stock and UK-based service.

Between the lines: - The pitch is as much about operations as it is about menu choice. - A visible waffle station gives hotels a way to stand out from standard buffet breakfast offerings. - The format also lets guests personalize breakfast with toppings such as fruit, syrup, yoghurt and chocolate sauce. - Founder Keith Wareing said breakfast can shape how guests remember a hotel stay. - Wareing also said the company wants to make freshly prepared breakfast service simpler for hotels.

What's next: - Hotels can request samples or apply for the programme before making a larger commitment. - Approved properties may receive equipment and setup support before rollout. - Golden Waffle says it can also support wholesale supply and international orders for larger operations. - More information about Golden Waffle Group Ltd is available here.

The bottom line: - Golden Waffle is trying to turn waffles from a novelty into a plug-and-play hotel breakfast upgrade.